Considerations:
Cost
Effectiveness
Impressions given by marketing
Up to date techniques

The Answer:
Go Digital.
Digitisation is cheap, looks good and has conservation values. No other medium can complete with it.

Up to Date techniques:
Responsive websites

Responsive Websites respond to computer screen size. So they work on PC's at home.
They also work on the smaller screens of tablets and phones. On these small screens they are interactive.

You need to connect with visitors:
"The easiest way to connect is via their phones. Visitors carry their phones with them where ever they go, they sleep with them. When ever they have a spare moment they are looking at the screens of their phones.
We can put you there."

Too many!
The big screens are home and office computers. The next size down are portable laptops. Next comes the tablets and their screen sizes overlap with mobile phones.
Tourists carry a smart phone or tablet with them on holidays.